Trade recommendation sites like Trusted Trader and Checkatrade can promote your trade and boost your workload. Find out if they’re right for your business.


Promoting your trade online can be a tricky business, and getting a foothold can seem daunting. But whether you’re a plumber, builder, electrician or anything in between, online promotion can make all the difference. More importantly, though, it doesn’t have to be difficult.

People are desperate to find a decent, reliable tradesperson. Online, that means using trade recommendation websites. My BuilderTrustmark and Which? Trusted Traders are just a few examples, as well as sites like Expert Trades that provide hands on assistance with growing and managing your business. We’ve put together a list of reasons why you should consider using trade recommendation sites to promote your business online.

Trade Recommendation Sites: The Facts


1. They advertise…a lot

Online. Radio. Television. Pick any one and you’re gonna find some trade recommendation sites’ adverts flying around. Trade recommendation is big business, so a lot of these sites have big budgets for getting the word out about their services and  – more importantly – yours. As a result, trade recommendation sites are quickly becoming household names and you can easily benefit from that exposure. Advertising is a tricky and expensive game, so why not let them do most of the work for you?


2. Customers can find you quicker

Trade recommendation sites work in the same way to price comparison sites. Customers log on knowing what trade they’re looking for and where they need their builder, carpenter or decorator to be based. In a matter of seconds, your name pops up on their screen. And just like that the distance between you and potential customers is made a whole lot shorter. Not only that, a lot of the time if you have a profile on a trade recommendation site it will appear on Google. Appearing on search engines is do or die in the internet game. So if you can turn up when someone Googles painters in East Sussex, you’re already one step ahead of the competition.


3. Use their logo

Once you’re accepted on a trade recommendation site, you’re normally given a logo or “badge” that says you’re a trusted tradesperson. If you have a website for your business you pop it there or you can add it to any other promotion you do, like leaflets or social media. That means customers don’t even need to use the trade recommendation site to know that you’re listed with them. All they have to do is look at your website or your other material. Suddenly their company logo is right next to yours, and youbenefit from their recognition and brand power.


4. The power of ratings

How would you rate yourself as a electrician business out of 5? Don’t be modest. Big companies will often have a star rating of some kind based on customer reviews. By using trade recommendation sites you get much the same service – without having to send out any customer surveys! Customers who visit the site will be prompted to leave a review automatically. So if you’re doing a bang-up job as an electrician, you’ll get a good review and a cushy rating. More importantly, any customers who see your profile going forward will see that rating and know you’re a reliable electrician. The more good reviews and ratings, the better. These ratings will also…


5. Show how you compare

Let’s say you know you’re a plumber and you know your service is better than other plumbers in your area. But how do you prove that to a potential customer. Fortunately, trade recommendation sites take care of that for you. When a customer searches for a plumber in your area they’ll see how everyone stacks up. If you’re the best, it will show!


6. The road to Appy-ness

If trade recommendation is a big business, the App business is humongous. If you’re looking for something online on your mobile, odds are you’re more likely to use an app than the internet right? Well trade recommendation is no exception, which is why a number of these sites have some pretty funky apps. Customers can scroll through electricians, carpenters and decorators in their area at the touch of a button. If you’re a recommended painter, decorator or builder, they’re going to find you there too. You can also use the app to check your profile and see how many glowing reviews you have.


7. Range of prices

That’s right, we’ve left the money side of things to do the end – and for good reason. If you start asking online whether you should use trade recommendation sites, the first answer that comes back is going to be about membership costs. It’s true that almost all trade recommendation sites charge for you to be a member. But you don’t get something for nothing, and you can get a lot of somethings through these sites to boost your business. If they’re not for you, they’re not for you, but it’s always worth thinking about the benefits before you decide whether or not you want to spend money on it.

There are a lot of trade recommendation sites out there, and they all want more tradespeople like you to advertise with them. That means that prices will differ depending on the site. So shop around! See what each site is offering and what services suit your needs best. You’ll get a better sense of cost and benefit this way than if you just write off the idea from the start.


If you want to find out more about promoting your business online, why not read our guides for setting up Facebook and Twitter for your business?

Find out more about Trade Direct and Public Liability Insurance.


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